Virbac’s smile-saving solution for sparkling canines

April 9, 2024

Kongo International

Campaign to spread awareness and promote Virbac’s dental product portfolio (Veggiedent, Vet Aquadent, Enzymatic toothpaste) to both veterinarians and pet owners in the Italian market.

In Bocca Al Lupo!: a smile-saving solution for sparkling canines

In Italy, the pet care market mirrors the broader European trend towards treating pets as integral members of the family. The growth of the Italian pet care industry is fueled by a deep cultural appreciation for animals. Owners prioritize the health, well-being, and overall quality of life of their pets, underscoring the importance of their companions’ well-being, whether it be preventive healthcare, vaccinations, parasite control, and/or dental care.

Chews wisely: Virbac’s dental arsenal for healthy oral hygiene

When it comes to our beloved pets’ canines, their health and hygiene are paramount. That’s why Virbac, a longstanding global leader in animal health products, has developed a comprehensive dental product portfolio line to keep our furry companions smiling bright. Among these innovative offerings are VeggieDent, Vet AquaFresh, and Enzymatic Toothpaste, specially formulated for both dogs and cats.

VeggieDent: A dental chew that not only satisfies your pet’s chewing instincts but also helps to reduce plaque and tartar buildup, promoting better oral health with every bite.

Vet AquaFresh: An oral rinse solution that freshens breath and helps maintain healthy gums, providing a quick and convenient way to keep your pet’s mouth clean and odor-free.

Enzymatic Toothpaste: A toothpaste formulated with enzymes to break down plaque and fight bacteria, ensuring optimal dental hygiene for your furry friend.

Tooth be told: the Kongo + Virbac smile squad

Partnering with Kongo Design—preeminent animal health marketing agency headquartered in Italy—Virbac embarked on a mission to spread awareness and promote their dental product portfolio to both veterinarians and pet owners in the Italian market. With sharp design sensibilities, the team at Kongo orchestrated a diverse marketing campaign featuring visually captivating materials, eye-catching brochures, infographic posters, attention-grabbing flyers, and sleek exhibit designs, artfully positioned to stand out in shops and veterinary clinics.

Small town soul, big city stroll: sustaining brand identity in local markets

The goal of the campaign was to educate pet owners about the importance of dental care for their furry companions and to highlight the unique benefits of Virbac’s dental products. By leveraging their expertise in art direction and marketing strategy, Kongo Design tailored the campaign to resonate with the local market while staying true to Virbac’s corporate identity.

Paws for applause: Virbac’s dental solutions shine bright!

The results spoke for themselves. Virbac was thrilled with the success of the campaign, praising Kongo Design for their innovative approach and attention to detail. From the corporate chart to the final execution, Kongo Design’s methodology proved to be a winning formula in the Italian market, driving engagement and generating excitement around Virbac’s dental product portfolio line.

With Virbac leading the charge and Kongo Design at their side, pet owners can rest assured that their furry friends have access to the best dental care and oral hygiene solutions available today. So let’s keep those tails wagging and those purrs rumbling – because a healthy smile is a happy smile!


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