4-year-European-campaign to spark conversation and increase farmers’ knowledge about udder health management and antibiotic stewardship.
Udderly brilliant
2017: Across our European pastures, a new movement is underway—one that transcends borders and unites farmers in a common cause: the health and happiness of our beloved dairy cows.
Backing the push for bovine betterment are Kongo Design and Vetoquinol, who’ve joined forces to promote a campaign for well-being in udder health management.
Building Bridges, not barriers: fostering dialogue for change
The goal of the campaign was simple yet profound: to spark conversation, not condemnation. Kongo Design and Vetoquinol aimed not to criticize farmers’ practices but to ignite curiosity and increase knowledge in udder health management. With an institutional tone and a friendly design, the campaign centered around a universal truth: we all want our cows to be healthy.
Happy cows, happy farmers: uniting for a common cause
At the heart of the campaign lies a simple yet powerful message: “We all love our cows.” This tagline, coupled with the endearing image of the Happy Cow, serves as a beacon of unity, reminding farmers that they are not alone in their journey towards better udder health.
Crafting a visual symphony: from concept to cow
When it comes to spreading awareness, visuals speak volumes. Kongo Design took the reins in brand design for a 4-year campaign, weaving a tapestry of communication capable of speaking to producers across six different countries. From captivating ads to informative brochures and lively 2D animations, every element was deftly crafted to engage and educate farmers. The image of the Happy Cow tied visual identity together, enticing and inviting farmers with the benefits of improving their practices.
From farm to forum: a comprehensive dairy curriculum
Structured into three modules per year, the campaign covers a spectrum of subjects, from theory to business practices. This holistic approach ensures that farmers receive a comprehensive education, empowering them to make informed decisions for the wellbeing of their herds.
Galvanizing change: creating a culture of collaboration
The impact of the campaign extends far beyond its visual allure. By galvanizing sales and marketing teams globally, Kongo Design and Vetoquinol have created a culture of collaboration, uniting stakeholders in a common mission. This unity not only facilitates dialogue between vets and farmers but also lays the groundwork for lasting change.
In the world of dairy farming, udder health is not just a concern—it’s a cornerstone of success. Thanks to the groundbreaking efforts of Kongo Design and Vetoquinol, farmers across Europe are equipped with the knowledge and resources they need to ensure the health and happiness of their cows for generations to come.
