Kongo’s journey with Vaxxilive Cocci 3

April 3, 2024

Kongo International

Naming, storytelling and visual identity for Vaxxilive COCCI 3, Boehringer Ingelheim’s vaccine for the prevention of coccidiosis in poultry flocks.

Unveiling the new face of coccidiosis prevention

Standing out isn’t just a goal—it’s a necessity. When Boehringer Ingelheim decided to revamp their Hatchpak Cocci III vaccine for poultry, they turned to Kongo Design to not just rebrand, but to craft a captivating narrative that would resonate with their audience. Thus, Vaxxilive Cocci 3 was born—a game-changing solution to combat coccidiosis in poultry, now with a fresh new identity and a compelling story to tell.

Feathers, fonts, and fusion: inside Vaxxilive Cocci 3’s bold rebirth

At the heart of Vaxxilive Cocci 3’s rebranding journey lies a meticulously crafted visual identity, painstakingly developed by the creative minds at Kongo Design. From the bold logo to the vibrant color palette, every element was carefully chosen to encapsulate the essence of the brand and then transmit its timbre directly to the customer.

The brand signature, a fusion of the word-mark “Vaxxilive” and the iconic “chicken head” symbol, serves to immediately convey the vaccine’s role and efficacy in the poultry industry. To completely personalize the brand, Kongo Design went a step further by creating the bespoke “XXI” typeface, infusing a technical and scientific flair that sets Vaxxilive Cocci 3 apart from the competition.

Coloring outside the lines: the art of chromatic harmony

In the world of branding, color isn’t just about aesthetics—it’s about making people move, making people act, evoking emotions and creating connections.

With Vaxxilive Cocci 3, Kongo Design employed a strategic 3-tier color chart system, anchored by a vibrant coral red that symbolizes the vitality of the live range.  Then, by incorporating Boehringer Ingelheim’s corporate blue as a secondary color, the color scheme not only pays homage to the parent brand but also creates a seamless visual link across the B.I. Family XXI. Finally, neon blue, injected into the mix to infuse a sense of dynamism and structure into the brand’s graphic layout.

Tough on coccidiosis, gentle on birds

Beyond the visuals, Kongo Design knew that the key to success lay in storytelling. With Vaxxilive Cocci 3, they didn’t just sell a product—they sold a narrative of innovation, efficacy, and compassion. By highlighting the vaccine’s ability to stimulate birds’ natural immune response while minimizing tissue damage, Kongo transformed Vaxxilive Cocci 3 from a mere product into a solution that poultry farmers could trust with their flock.

In the competitive landscape of poultry vaccines, standing out isn’t easy—but with Kongo Design at the helm, Vaxxilive Cocci 3 is soaring to new heights. With its bold visuals, strategic color palette, and compelling storytelling, it’s not just a vaccine—it’s the dawn of a new way to approach poultry health.


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